Ford dealers value the confidence you have in the Ford brand and to that end we want you to understand the terms and representations we make on our site.
Below are definitions and disclosures related to the terms and functionalities you may encounter while you explore the Ford brand. This list is not all-inclusive and we invite you to contact us directly using the information in the "Contact Us" section of our home page.
Manufacturers Suggested Retail Price (also referred to as "MSRP", "Base MSRP" or the "Starting At" price), excludes taxes, title, license and registration fees, destination freight and delivery charges, dealer fees, and optional equipment. The "MSRP" shown may also represent pricingfor authenticated AXZ Plan (the "Plan") customers. Restrictions and eligibility requirements apply to the Plan.Not all AXZ Plan customers will qualify for the Plan pricing shown. AXZ Plan pricing where shown does not include taxes, title, license and registration fees, destination freight and delivery charges, dealer fees, and optional equipment.Ford Motor Company reserves the right to modify the terms of AXZ Plan pricing or availability at any time. Some dealers may also choose not to participate in plan pricing. For information on pricing, please contact us using the information in the "Contact Us" section of our home page or use our email form for more information.
The Estimate Monthly Payment will calculate a monthly payment based on the MSRP (or AXZ Plan pricing for authenticated Plan customers) of the vehicle you have chosen and configured. This may or may not include the dealer-installed accessories or all options chosen. The Estimate Monthly Payment is for general estimation and illustrationpurposes, only. Actual monthly payment is based on a variety of factors, including differing financing or leasing terms, accessory prices and installation costs. Financing payment calculations are estimates only, and are based on amount of down payment, APR, and term of financing, and does not take into account important individual information, such as your qualifications for the financing terms displayed. Lease payment calculations are estimates only, and are based on an annual mileage calculation determined by your dealer, and does not take into account important individual information, such as your qualifications for the leasing terms displayed. A charge is assessed for any mileage driven that exceeds mileage limits displayed or set by us at signing. Not all buyers will qualify for financing or a lease. Contact us for details or use our email form for more information.
"Option" or "Option Package" price and monthly payment displayed is for estimation and illustration purposes, only. Prices and monthly payments may vary based on features included in a package, financing terms and availability. Some Options or Option Packages are not available separately. Not all Options or Option Packages are available on all vehicles. Contact us for details or use our email form for more information.
"Dealer Accessories" are defined as items that do not appear on the factory window sticker that are installed by us, yourFord Dealer. Actual Prices for all accessories may vary and depend upon a variety of factors. Prices DO NOT include installation or painting, which may be required for particular items. Please check with us for complete pricing accuracy for all accessories and parts.
The "Trade in Appraisal" toll on our site provides trade-in value for your vehicle, only, and many factors that cannot be assessed without a physical inspection of the vehicle may affect actual value. We use the services of a third-party vendor to provide the Trade in tool. While we believe this information is reliable, we are not responsible for and do not guarantee the accuracy or reliability of the information. Contact us for details or use our email form for more information.
References through-out our site to gas mileage are EPA estimated city/highway mpg based on base engine/transmission configuration.
For Dealer Ordered vehicles, the vehicle has already been ordered by the dealer and is in the process of being manufactured by the factory. If you are interested in a vehicle marked "Dealer Ordered", contact us using the information in the "Contact Us" section of our home page.
Images shown are for information purposes only, and may not necessarily represent the configurable options selected or available on the vehicle. We cannot be responsible for typographical or other errors, including data transmission, display, or software errors, that may appear on the site. If you feel information displayed is in error, please contact us using the information in the "Contact Us" section of our home page.
While our inventory is generally updated on a daily basis, there are no guarantees that the inventory shown will be available at the dealership. Mid-model-year manufacturing changes, as well as dealer-added accessories on the actual vehicle may differ from the options and features listed. Vehicles that are identified as 'Exact Matches' may have a different price or different features not represented on the site. We make every effort to provide you with the most accurate, up-to-date information, however, for the most up-to-date and accurate information regarding actual vehicle availability please contact us using the information in the "Contact Us" section of our home page or use our email form for more information.
Offers and incentives shown may not be available to all customers. Incentives lists are examples of offers available at the time of posting and are subject to change and expiration. Not all incentives can be redeemed together. To take advantage of rebates, incentives and/or financing offers you must take new retail delivery from dealer stock by the expiration date noted. Not all buyers will qualify for all incentives, FordCredit Services financing or other offers. Restrictions apply. See us for complete details or use our email form for more information.
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Although every reasonable effort has been made to insure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, processing and/or documentation fees, and destination charges. Not responsible for typographical or data errors. See your local dealer for actual price of vehicles displayed.
In conjunction with DealerDirect LLC, doing business as "FordDirect" our dealership provides you, our valued customer, with the ability to learn more about our dealership and the products and services we offer through our premier website. (Our dealership and FordDirect, site services provider may be referred to as "us", "we" or "our" for shorthand purposes in this Privacy Statement.) We take your privacy seriously and we are committed to safeguarding your privacy online. FordDirect, as our website provider, along with our dealership make every effort to ensure that your visit to our site is accurate and secure, but please take time to read our Privacy Statement in order to fully understand the site, the content on this site and how any information that you may provide through this site is used by us, and our affiliates Ford Motor Company, Ford Credit, or third parties
Your personal information is either requested or required on many areas of the site to verify your identity and ensure that you receive the proper response to your interest in a Ford vehicle or other products, services, financing, offers and incentives. This Privacy Statement is not applicable to information obtained on other sites, microsites or pages linked to or from our site or contained within our site and managed and controlled by a party other than us. We cannot guarantee that if you request removal from the contact list gathered through this FordDirect-managed website that you will not be contacted by a related-brand entity, including Ford Motor Company, Ford Credit or another franchise dealer, all of whom are outside of our control. As more fully described below, we may provide your personal information to a third party in order to fulfill your request. We use care in choosing third parties with whom we share your information with when you submit it on our site, but cannot control the use of your information once it is provided to a third party.
If you have questions or concerns regarding this Privacy Statement, you should contact FordDirect, Attn: Chief Compliance Officer, 4 Parklane Blvd., Suite 675, Dearborn, Michigan 48126.
Information We Collect
You can visit our site to research, configure, compare prices and locate a vehicle for sale by using our online tools without telling us who you are and without directly revealing any personal information, other than your zip code. The only information we collect and store during this type of Web site usage is the name of your Internet service provider also known as your IP address, the web site that referred you to us, the pages you request and the date and time of those requests. We use this information to generate statistics and measure site activity to improve the usefulness of customer visits. Your IP address may be used for other purposes as detailed in the section entitled "IP Addresses and Click-stream Data" as set forth in detail, below. During this type of web site usage we do not collect or store personally identifiable information such as name, mailing address, email address, phone number or social security number. (Note, however, it may be possible for our Click-stream data analysis to indirectly identify specific users and individual information.)
We share aggregated statistical data internally, with the Ford Motor Company and Ford-affiliated entities and may share that information with our business partners in the future. For example, we may disclose that a specific percentage of our users live in Iowa. However, this aggregated information is not tied to personally identifiable information.
We reserve the right to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of our site. We do this to offer more targeted products and services to you and to customize and enhance your online experience on the site. We will not provide individual data but will provide only aggregated data from these analyses to our affiliates or third parties.
We may present links on the site or external advertising or marketing pages in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and targeted marketing and advertising.
Providing Your Personal Information
The submission by you to us of personally identifiable information (e.g., your name, your address, your e-mail address, your telephone number) is required in order for you to receive services, products or information you request from either us or companies with which we do business. (We refer to such personally identifiable information, as well as any other information that you voluntarily provide to us, as your "Personal Information".) We collect this information when you provide it to us in the forms presented on certain web pages, including those on our own site. Any information provided on a form is available to us to use to contact you by telephone, mobile device, email, or regular mail, about your interest in Ford (or other brand) products and services or to solicit your feedback on your experience on our site. If you provide partial information on these forms prior to clicking the "Submit" button, we may use that information to contact you to confirm that you do not wish to receive further information on our products and services or provide us with your Personal Information.
Your Personal Information will be shared between us and those companies with whom we do business, and may also be disclosed to other entities who work with those companies to fulfill your request or to market products and services to you. In addition, if you provide your Personal Information through the use of our Dealer Locator service (described below) to obtain price quotes for vehicles, your Personal Information may be shared with manufacturers, including, but not necessarily limited to, the Ford division, Ford Motor Company (and/or their dealers, affiliates and agents) and Ford Credit, who may use that information to contact you. We cannot completely control, and we are not responsible for, the manner in which any such company or other entity uses your Personal Information once it has been shared with them.
Your information may be sent to Ford Credit to preliminarily determine whether or not you may qualify for Ford Credit or certain incentives and offers. By submitting your information, you authorize us or Ford Credit to exchange this information. In addition, if you inquire about financing from Ford Credit while visiting our sites, you authorize us and Ford Credit to exchange the information you provide in the application form. Once your information has been forwarded to Ford Credit, it will be subject to Ford Credit's Privacy Policies.
We will disclose information in response to a subpoena, warrant, court order, levy, attachment, order of a court-appointed receiver or other comparable legal process, including subpoenas from private parties in a civil action.
In certain locations on our site where we obtain your Personal Information we may include "pre-checked boxes" also referred to as "opt-in" boxes (or another process) for the purpose of soliciting and obtaining your express consent to receive special offers and/or other information from us and other entities selected by us. By leaving these boxes "checked", or in some circumstances "checking" the box, (or otherwise providing your consent) you are specifically consenting and choosing to receive commercial communications from us and/or those other entities, and you will be consenting to our providing that information to those other entities. In that event, you may receive information from us or from other companies by e-mail, U.S. mail, telephone or other means. However, you will have the opportunity at any time to "opt-out" of receiving future commercial communications from us (including those we send on behalf of other entitles) either (i) by following the instructions located at the bottom of the e-mail we send you, or (ii) by sending a request by US mail to FordDirect, Attn: "Opt Out"-Chief Compliance Officer, 4 Parklane Blvd., Suite 675, Dearborn, Michigan 48126. You must allow at least ten (10) working days from the date we receive your opt-out communication for it to become effective. (When you unsubscribe from receiving any further communications via this process, you are unsubscribing from communications managed by FordDirect, only. Unsubscribing through these means will not affect the rights of other entities to send communications to you independently of us, including independent contact from Ford Motor Company, Ford Credit, your local Ford dealer association, or other individual Ford dealer that you may have provided your information to.)
We reserve the right to contact you if you submit your contact information while on our site, regardless of whether you have opted out of promotional activities on the site. For example, you may decide to send us Personal Information in a message containing information about your experience in using our services, or another Ford Credit product or service. We will only use this information to identify the user as our customer and to determine how to respond to the electronic mail. We will not use this information other than to resolve the matter identified in the email. While we will not use your Personal Information to send you commercial emails unless you have given us your consent, we may use both your Personal Information and other information we may have about you (such as your IP address) to customize or enhance your experience, including displaying advertisements, promotions and incentives.
IP Addresses and Click-stream Data
An IP address is a number automatically assigned to your computer whenever you access the Internet. Click-stream data is information collected by our computers when you request Web pages from the Site. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. We may collect IP addresses and/or click-stream data for purposes of analyzing an individual's interest in purchasing a Ford-brand vehicle and pass this information on to our dealers. We may also use this information for system administration and to report aggregate information to our advertisers, partners and sponsors. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such non-personal information. We may use this data to help us understand how visitors arrive at the Site, what type of content is most popular, what type of visitors are interested in particular kinds of content and advertising, and the like.
A "cookie" is a small line of text that is stored within your browser when you visit a cookie-enabled website. As you browse the Web, cookie-enabled sites will send cookies to your browser, along with pages. Your browser probably has options that will let you control whether the browser accepts cookies, rejects cookies, or notifies you each time a cookie is sent to you.
If your browser is set to reject cookies, cookie-enabled websites will not recognize you when you return. This provides you with anonymity, but it also makes it very difficult to offer you customized services. It is also less secure than using cookies, because all of your specific data must be sent to the website each time you view a page. Accepting cookies means your private data can stay at the Web server, and the only information transmitted over the Internet is your ID cookie.
If your browser is set to accept cookies, any cookies that are sent to your browser are stored in your computer for a period of time. There are a few different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all of your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Permanent cookies stay on your computer until either
a) they expire,
b) they are overwritten with newer cookies,
c) you manually remove them.
We may collect information relating to your general location based on (1) information you manually provide, (2) the IP address of your computer, (3) Global Positioning System ("GPS") information sent to us by your GPS-enabled device, and (4) the proximity of your laptop computer, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your "Personal Communication Device") to the nearest radio tower or cell site. We may also be able to detect when your Personal Communication Device is activated as well as when and how you are using it. We may collect location-based information to verify the information you provide manually and to provide you with location-based content. We may associate Personally Identifiable Information with location-based information provided by you or your Personal Communication Device solely for our internal use and to improve your experience with our site and our products and services.
Chat Rooms, Blogs, Message Boards, and Social Networks
We may host or link you to chat rooms, blogs, message boards, and social networks on our Web sites. You may be required to register with our site for access to these areas, you may not be required to provide any Personal Information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, blog, message board or social network. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas, as it should be assumed that all of the information you share in these venues can and will become public.
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
A Special Note for Parents Concerning Privacy
FordDirect's site is a general audience site. We do not currently collect any personal information from children under the age of thirteen. If, in the future, our site knowingly collects personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consents.Keep in mind that the Internet offers many entertaining and educational opportunities for children. Parental guidance and supervision is necessary to ensure a safe and rewarding online experience. As you are aware, our site has a process whereby we collect information from users interested in new and used vehicles, including personally identifiable information. If we determine that a person is under the age of thirteen, based on the information provided during this process, that person may not be permitted to submit information requiring the submission of personal information, in accordance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.).
We work with (and may provide links to) third party sites. Such third parties may permit children under the age of thirteen to register for these features on their sites in accordance with their respective privacy policies. For more information, please review the privacy policies of each respective third party site.
If a child has provided us with Personal Information, a parent or guardian of that child may contact us at FordDirect, Attn: Chief Compliance Officer, 4 Parklane Blvd., Suite 675, Dearborn, MI 48126, and request that the information be deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores the information.
Online Behavioral Advertising
We use advertising service providers to assist us in determining what products and services are most likely to be of interest to you by using non-personal behavioral information collected via your use of the Internet. You may opt out of certain online behavior advertising by clicking on the Ad Choices icon found on the Ford.com or ford.com sites. Please note that if you opt out, you may still receive online advertising from Ford, Ford, its affiliates, FordDirect and Ford and Ford-brand dealers. Opting out means that the ads you do receive will not be based on tracking your preferences or behavior.
Changes in Policy
We reserve the right to change or update this Privacy Statement at any time. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
All trademarks displayed on this site are subject to the U.S. trademark rights of DealerDirect, Ford Motor Company, or are used under agreement in the U.S. by Ford Motor Company. These trademarks include, but are not limited to, product brand names (e.g., FordDirect, Ford, and Ford Motor Company), vehicle model names (e.g. Mustang, Fusion, Edge), slogans (e.g., Go Further, Drive One, Swap Your Ride), and related logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.
The effective date of this privacy statement is 5/1/2012
YOUR CALIFORNIA PRIVACY RIGHTS (As provided by California Civil Code Section 1798.83)
A California resident who has provided Personal Information to a business with whom he/she has established a business relationship for personal, family, or household purposes ("California customer") is entitled to request information about whether the business has disclosed Personal Information to any third parties for the third parties' direct marketing purposes. In general, if the business has made such a disclosure of Personal Information, upon receipt of a request by a California customer, the business is required to provide a list of all third parties to whom Personal Information was disclosed in the preceding calendar year, as well as a list of the categories of Personal Information that were disclosed.
California customers may request further information about our compliance with this law by mailing us at FordDirect, Attn: Chief Compliance Officer, 4 Parklane Blvd., Dearborn, MI 48126. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this physical mailing address.
Effective Date: April 27, 2012